From field to fork
The journey of our vegetables
From seed to final product
As a team of farmers, chefs, and industry specialists, we proudly oversee every step of the process, from growing to delivering the final products. This is possible thanks to our business model: vertical integration.
Crop's agronomists collaborate closely with the local farmers. The farmers deliver top-quality produce for our factories, located in close proximity to the fields.
Finally, we share this freshly prepared and frozen harvest with our clients across sectors. All is managed in-house, which positively impacts product traceability and the safety and stability of the supply chain. It also enables us to directly improve our sustainability practices. Another essential reason for keeping it fast and simple is product quality.
Did you know we freeze our peas within 150 minutes from harvest?
Why is it important to keep it so short? This is the time span that allows to capture the fresh and natural colour, texture, flavour, and most importantly: maximum vitamins. And we don't want any less than that!
Vertical integration also means that we actively develop products in our offering, specialising in the culinary side of frozen veggies production. Working with consumer trends and analysing the needs of chefs around the world, we propose the most convenient, tasty, and versatile frozen products.
Ready, set, grow!
