High protein 

Protein for strength. Fibre for wellbeing. 

Protein remains a key part of healthy diets, supporting weight management and muscle building. At the same time, consumer priorities are shifting. 

Growing concerns around digestion and the impact of ultra-processed foods are driving interest in fibre. 

• Almost 6 in 10 consumers see gut health as vital for overall wellbeing *

• Fibre and probiotics are gaining traction