Our story
A family-owned company since 1977
How we work
We believe in a well-balanced mix of mind and heart driving everything we do, from harvest to table. As down-to-earth farmers and inspired chefs, we invite you to a table full of freshly harvested vegetables and meticulously prepared dishes.
Growing vegetables since 1977, we have developed a solid agricultural know-how rooted in long-term collaboration with a community of farmers across the key regions of Europe—our terroirs.
Staying close to nature and its rhythm, we enhance our capabilities with precision agriculture solutions, such as drones that overlook the fields and optimise yields, or water management systems to ensure sustainable use.
As much as we believe that the story of premium-quality vegetables begins in the fields, we also cultivate a passion for the culinary.
We regularly gather around the table to taste, look, and co-create. Exploring new possibilities and introducing improvements so that every final product meets and exceeds the expectations of those who taste our vegetables.
As a family company on a global scale, Crop’s has always kept the ‘big enough to deliver, small enough to care’ mindset that drives our commitment to nature and culinary art equally.
We are Crop’s,
Best vegetables in the field.
What we do
Do Food Good is the purpose that guides all our actions. Every day, we bring it to life through four strategic pillars:
Grow better
Preserve better
Innovate better
Advise better
Grow better
Grow with less. Deliver more.
The highest quality is our standard. Simplicity is our method. Because when it comes to food, nature’s way is the best way. We grow our varieties in the world’s most suitable regions, protecting soil health and biodiversity. With factories located close to the fields, we reduce transport and flash-freeze our produce at peak ripeness. Doing more with less, for a smarter food system.
Preserve Better
Show how frozen can drive change.
We believe that preservation is progress. Frozen produce is not only high in nutrients, full of taste and very easy to portion accurately. It is also the most efficient way to process fruit and vegetables with maximum quality and minimum waste. Together with smart logistics and reduction of environmental impact, our frozen products truly set a new standard.
Innovate Better
Inspire with tasty and practical ideas.
Innovation? We call it inspiration in action. Crop’s frozen solutions check all the boxes: taste that truly satisfies, product expertise that makes every preparation foolproof, culinary creativity that feeds the imagination. So good, it has to be picked.
Advise Better
Guide clients towards plant-rich choices that boost their business.
There’s nothing more human than a love for the culinary. It connects us with everyone who works with and for Crop’s. For our customers, we are a guide in the world of frozen solutions, leading the way towards smart choices that make sense for their business and consumers. For our people, we are a trusted employer who creates an environment for collaboration and growth.
