Snacking
Snackification is reshaping the way we eat. With busy lifestyles, traditional meals are giving way to multiple micro eating moments.
- Snacks are easy to grab and enjoy on the go
- They satisfy cravings and provide a little joy or comfort
- They are perceived as fun to eat and can be shared socially
More and more people (62%*) prefer to eat multiple small meals throughout the day instead of a few large ones.
So say goodbye to boring snacks and hello to vibrant, crunchy, and delicious vegetable snacking!
The rise of vegetable snacks
Vegetable snacking is rapidly gaining popularity as consumers increasingly prioritize health in their daily routines.
They also seek convenient, nutritious, and handheld food formats that fit seamlessly into their day— whether at their desk, between meetings, or on the go.
The rise of the airfryer is also supporting this.
*sources: Mondelez International’s 2024 State of Snacking study
